in Luxury marketing

Programme content

Learn Luxury

100% taught in English, EAC Bachelor’s degree in luxury allows you to discover and integrate the fundamentals of your training : marketing, communication, human sciences and project management.

Open to the entire luxury market, fashion and haute couture, the jewellery industry, gastronomy, watchmaking, design, from conception to recommendation, you will be a key player in all its markets.

Luxury is above all a question of credibility and notoriety. In partnership with the ING, you will obtain level 1 and 2 certifications. In partnership with major luxury companies such as Mauboussin, you will carry out real professional projects.

This course is accessible to people with disabilities.

The educational programme is designed to alternate theoretical teaching with professional experience (minimum 11 months of internships over the 3 years of training).

The courses are divided into 6 blocks for a total of 26 hours, with a day off for each year.
Your speciality starts in the first year, with the following courses:

  • Fashion and haute couture.
  • Luxury distribution.
  • Luxury tourism and leisure.
  • Perfume and cosmetics.
  • Fine watchmaking.

No teaching without the realization of projects:

  • Organisation of an event for a luxury boutique.Strategic development for a luxury brand.Business game in an agency to develop creativity in marketing and communication.
  • At the end of the Bachelor EAC – Luxury Marketing speciality, students have the possibility of continuing their studies in a Master’s degree in luxury management.

At the end of the Bachelor, you will obtain the following elements: 

  • History of the luxury industry and its parts (jewellery, watchmaking, fashion,, leather goods, perfume, etc.).
  • Trends in luxury industry.
  • Trade of luxury goods.
  • Marketing and communication in the luxury industry.
  • Dispatch of luxury goods.
  • Management.

You will develop knowledge linked to trade and sales of luxury goods, acquire know-hows allowing intervention in a commercial structure’s management (point of sales, high jewellery Maisons).

The Bachelor in Luxury marketing allows you to continue your studies with the Master in Luxury management.

* RNCP Title n° 34909 Marketing and communication project manager of level 6 registered by decision published on 09/14/2020


The EAC outside the walls: visits and meetings with the
key players in the luxury industry

National and international recognition international recognition thanks to a range of accreditations: RNCP, Erasmus, Campus France

A unique professional and institutional network that allows students to work on real cases in partnership with companies in the sector.


  • 1st year: hold a baccalaureate.
  • 2nd year: at least L1/B1 level.
  • 3rd year: have at least a L2/B2 level.


  • 1st year
  • 2nd year
  • 3rd year
ECTS credits
Non-binding informations

Not teachers

Tuition fees (per year)


  • Year 1 to 3: 7,200€


  • Year 1 to 3: 6,200€

For more details, download the price list.

The trades

A Bachelor for a diversity of trades

In Marketing :

  • Product manager.
  • Marketing manager.
  • Research officer.
  • Product development manager.
  • CRM manager.
  • Merchandiser.

In sales and retail :

  • Point-of-sales director.
  • Sales Manager.
  • Import/export manager.
  • Supply chain manager.
  • Raw materials international buyer.
  • Point-of-sales supplier.

Communication positions :

  • Communication manager.
  • Web-marketing manager.
  • Community manager.
  • Press agent.
  • Event project manager.
  • Sponsoring manager.
  • Media planner.

The jobs

  • Client advisor
  • Expert in fine watchmaking
  • Finest jewellery sales manager
  • Finest jewellery seller
  • High jewellery distribution manager

Client advisor

Inside of the customer relations board, you deal with a portfolio and handle orders of shops and subsidiaries.

You ensure the good functioning of supply and follow the commercial events (expansion or shop opening).

You answer to shops' sollicitations and deal with the returns.

Expert in fine watchmaking

You are THE person to contact to define the origin, history, value of a watchmaking related object.

You authentify and determine the nature and period. You love precision and research, capital to confirm your expertise and give a reliable estimate.

By becoming an expert, you open the door to a world at the edge of science, art, and investigation.

Finest jewellery sales manager

Multitasking position, you must balance your mission between the management of your team, the excellency of customer experience and finally the good functioning of your brand.

In case of big groups, you develop a synergy with the whole sector (Perfume, fashion deparments).

Rigor and dynamism are expected for these honorable responsibilities.

Finest jewellery seller

Driving force of economy in France, the luxury sector speaks to a demanding, often uncompromising clientele.

Work on the merchandising, manage the stocks, reception of the deliveries, stock and label, but mostly welcome and counsel at your very best clients are the missions that recquire a precise know-how.

If you speak several languages, you could quickly move up inside the company.

High jewellery distribution manager

You pilot the distribution of pieces in high jewellery in the network : Constitute physical assortments for shops, demands and follow-up of the return and shipping and the coordination of the supply chain and import/export.


Interested in continuing your studies in luxury?