in Luxury marketing

Educational goals

Learn Luxury

Tailored to luxury marketing and jewellery industry, this Bachelor brings you the knowledge and skills to understand the codes of the luxury industry and to master its components (jewellery and watchmaking, perfume and cosmetics, fashion and accessories, wine and spirits). It allows you to apprehend the marketing, communication and commercialisation technics.

Open on each sector of the luxury market and in double degree with the Institut National de Gemmologie , the Bachelor gives you special knowledge on jewellery and watchmaking industries. It also benefits from the support of the Ecole Supérieure du Parfum.

At the end of the Bachelor, you will obtain the following elements: 

  • History of the luxury industry and its parts (jewellery, watchmaking, fashion,, leather goods, perfume, etc.).
  • Trends in luxury industry.
  • Trade of luxury goods.
  • Marketing and communication in the luxury industry.
  • Dispatch of luxury goods.
  • Management.

You will develop knowledge linked to trade and sales of luxury goods, acquire know-hows allowing intervention in a commercial structure’s management (point of sales, high jewellery Maisons).

The Bachelor in Luxury marketing allows you to continue your studies with the Master in Luxury management.

* RNCP Title n° 34909 Marketing and communication project manager of level 6 registered by decision published on 09/14/2020

of the course
  • Partnerships with the Institut National de Gemmologie and École Supérieure du Parfum.
  • A national and international recognition thanks to a set of accreditations : RNCP, Erasmus, Campus France.
  • A unique professional and institutional network allowing students to work on real cases in partnership with companies in the sector.


  • 1st year : Hold a baccalaureate.
  • 2nd year : Hold at least a L1 or B1 level. 
  • 3rd year : Hold at least a L2 or B2 level. 


  • 1st year
  • 2nd year
  • 3rd year
ECTS credits
Non-binding informations

Not teachers



  • Year 1 to 3: 7,200€


  • Year 1 to 3: 6,200€

For more details, download the price list.

The trades

A Bachelor for a diversity of trades

In Marketing :

  • Product manager.
  • Marketing manager.
  • Research officer.
  • Product development manager.
  • CRM manager.
  • Merchandiser.

In sales and retail :

  • Point-of-sales director.
  • Sales Manager.
  • Import/export manager.
  • Supply chain manager.
  • Raw materials international buyer.
  • Point-of-sales supplier.

Communication positions :

  • Communication manager.
  • Web-marketing manager.
  • Community manager.
  • Press agent.
  • Event project manager.
  • Sponsoring manager.
  • Media planner.

The jobs

  • Client advisor
  • Expert in fine watchmaking
  • Finest jewellery sales manager
  • Finest jewellery seller
  • High jewellery distribution manager

Client advisor

Inside of the customer relations board, you deal with a portfolio and handle orders of shops and subsidiaries.

You ensure the good functioning of supply and follow the commercial events (expansion or shop opening).

You answer to shops' sollicitations and deal with the returns.

Expert in fine watchmaking

You are THE person to contact to define the origin, history, value of a watchmaking related object.

You authentify and determine the nature and period. You love precision and research, capital to confirm your expertise and give a reliable estimate.

By becoming an expert, you open the door to a world at the edge of science, art, and investigation.

Finest jewellery sales manager

Multitasking position, you must balance your mission between the management of your team, the excellency of customer experience and finally the good functioning of your brand.

In case of big groups, you develop a synergy with the whole sector (Perfume, fashion deparments).

Rigor and dynamism are expected for these honorable responsibilities.

Finest jewellery seller

Driving force of economy in France, the luxury sector speaks to a demanding, often uncompromising clientele.

Work on the merchandising, manage the stocks, reception of the deliveries, stock and label, but mostly welcome and counsel at your very best clients are the missions that recquire a precise know-how.

If you speak several languages, you could quickly move up inside the company.

High jewellery distribution manager

You pilot the distribution of pieces in high jewellery in the network : Constitute physical assortments for shops, demands and follow-up of the return and shipping and the coordination of the supply chain and import/export.


Interested in continuing your studies in luxury?