3 year cycle
The Bachelor in Luxury Marketing is an initial training program achieved in 3 years of graduate studies, after obtaining a high school diploma.
The program is dedicated to the history of luxury, with the goal of giving each learner the knowledge and skills to understand, identify and authenticate luxury items on the market. It also offers learners with the professional knowledge necessary for integration into the luxury market.
Classes take place in the school and in the field, the salons and sales areas and museums dedicated to the world of luxury.
The lessons are fundamental and specific. They are entirely geared towards professional realities and aim at obtaining skills that can be directly used in the market. The students develop knowledge related to the trading and sale of luxury and acquire know-how allowing them to intervene in the management of a commercial structure (sales area, high jewelery houses).
The concepts of marketing, marketing and communication techniques, sales, distribution, production, brand, customer, supply and demand in luxury companies will be studied. Field observation and analysis of business situations will also be developed.
The very demanding public of luxury companies expect services of great quality and impeccable service. Will also be analyzed the behavior of buyers who has evolved, more courted, more informed, more selective and more volatile; the latter use the new modes of purchase and sale (in-store sales, tele-shopping, e-commerce, distance selling, home sales, etc.).
1 / Fundamental knowledge: history of luxury, sociology of luxury and consumers, introduction to the economy, luxury marketing, communication, sales techniques …
2 / Specialized knowledge: haute couture, design, leather, perfume, fashion, …
3 / Professional practices related to the sales pitch: to confront aspects of professional life by writing a sales pitch specific to the luxury sector.
4 / Periods of practical study commonly referred to as “internships”, as well as operational experiences on events related to the luxury sector.
The Bachelor’s in “Luxury and Artistic handicrafts dealer” meets the requirements expected by professionals in the field for positions of assistant in: commercialisation, participating in the organisation of sales areas (installation, stock management) for major trademarks in the sector or for large distribution houses.
Master in Luxury Management
MBA in Luxury Brand Management